Background

Lanny Viegut is the retired founder of Carnivore Meat Co., which he built into the fastest-growing freeze-dried pet food manufacturer in the world, posting twelve consecutive years of 30–50% annual growth and four straight years on the Inc. 5000. Before founding Carnivore, he served as VP of Sales at American Foods Group, where he drove revenue growth through value-added product development, new programs, and major client acquisitions.

Why American Operator

Lanny is a self-described non-conforming, high-growth CEO who built his career on finding ways to say "yes" and challenging conventional thinking. He brings the kind of sales-and-marketing horsepower that turns good food and beverage businesses into category leaders. He's a strong resource for operators taking on manufacturing and packaged-goods companies, where his instinct for growth and value creation can help a new owner find the next gear.